I recently was talking to a female founder of a PR agency about the relationships she has with journalists. She told me about a New York magazine article “Why Do We Treat PR Like a Pink Ghetto” that pointed out 3 things:
- Most PR professionals (~80%) are women — though most of their managers are men.
- Most journalists (~60%) are men — and their work comprises most front-page/headline content (which I’ve written about here)
- Most of these journalists often disrespect PR professionals, even though PR professionals are paid to help them generate ideas, information and stories
I thought of this professional (and gender) dynamic again this week because the Pew Research Center announced that PR was outpacing journalism in terms of both pay (see chart above), but also the number of positions (see below).
Again, it looks like technology and the internet’s democratization of content is leveling the playing field. This is good news for PR professionals, and by extension, good news for women. It will be interesting to see whether the numbers of male PR professionals grows in the future as a result!